Summ.AI
BRAND IDENTITY
SERVICES
- Startup KIT
- Brand Identity
- Website
- Pitch and investor deck
- Marketing
TOOLS
- WordPress
- Illustrator
- Photoshop
- InDesign
- Social Media: FaceBook
THE CUSTOMER
Summ.AI is an innovative startup, specialised in the analysis and extraction of Big Data, using proprietary systems of Artificial Intelligence.
They’ve involved us since their start asking for the entire startup kit: the creation of the brand identity , the development of a new website and of various communication tools (as a new company and investor’s deck) to be used on officials occasions by sales department.
DETAILS
After a deep and accurate analysis, we’ve build up the Summ.AI brand identity meeting customer’s desires with market and graphical requirements.
THE LOGO
We’ve designed a logo that reclaim some of the key concepts of the company.
A matrix layout, made up of coloured dots, to represent the data collected by the company’s systems and single information.
The different colours and the tracks going from one point to another, represent the company’s capability to recognize and separate precious information from the others.
BRAND IDENTITY
We’ve build up a coordinate image, modern, tidy and minimal, aiming at make material a product completely abstract, digital and conceptual.
The work has started elaborating the company’s logo. Our reasoning has been based on the main factors on which Summ.AI is based on:
- AI algorithms;
- The different steps of data search, collecting and analysis.
FONTS
Reasoning on the proper font to pair to the logo, we have searched a highly recognizible font, particular but coherent with the entire brand image.
COLOURS
We have chosen pastel colours, as the blue to refer to the technologic environment – on which the company operates – and similars to concepts as innovation, reliability and solidity.
COMPANY WEBSITE
Created, proposed and approved the entire brand image we have begun designing and developing a new website, simple but complete, to communicate information with ease.
Features:
- Single Page
- CMS: WordPress
Activities:
- Structure developing;
- Content creation (texts and images);
- SEO optimization for Google
PITCH AND INVESTOR'S DECK
External communication
Completed all marketing materials and set up the web site channel, our work has been focused on the company communication.
Investor’s Deck
The Summ.AI’s board had expressed some urgency to have an efficient communication tool to use during their business meeting with potential investors and a different document to use with interesting clients for their product.
We have, thus, proposed the company to produce two different materials to be used in the two different cases:
- A pitch deck for customers: a modern layout, colours and elements from the brand identity, a coincise and essential structure;
- Investor deck for VC and private funders: a modern document, structured to focus the attention on the numbers and on company’s point of strength.
