- Marketing Analysis
- Graphic design
- Mobile optimisation
- CRM integration
- Content writing
- SEO Analysis
- Marketing trackers
- CMS: WordPress
- Website architecture: Miro
- CRM: Hubspot
Alan Advantage is a business consultancy, besides being the leader of a network of more than 30 international companies, all with a strong focus on AI and innovative technologies.
Alan Advantage is an eclectic and extremely innovative company: it offers consultancy services for businesses willing to explore the use of Artificial Intelligence in their company processes and as a growth engine. Moreover, it has a distinctive feature which makes it unique: its human-centered perspective, which permeates all its foundations.
The client’s request was that of a new corporate website to better highlight its distinctive features: innovation as a beacon, tool and goal and the human being as the engine behind processes and purposes.
After a customary assessment to better understand the customer’s positioning goals, we then restructured the website’s sitemap – organising new content in simple, intuitive and easy-to-find paths. After which, we worked on the written content in constant touch with the customer and its feedback. At the same time, the creative team worked on a new kit of illustrations and icons and chose and post-produced the photos for the various sectors. Finally, we put all in order in an updated and modern virtual platform which – although it has a certain continuity from the old version – strikes the visitor as renewed and innovative. We proceeded to upload the platform online only after a continuous exchange of mockups and feedback with the customer, so as to deliver a 100%-satisfying result. Once identified the structure, we worked on the optimisation for mobile devices and – with this version approved – we published the new website, where humanity and technological innovation live together, both as main characters in a balanced ecosystem.
ANALYSIS AND SEO OPTIMISATION
Together with the creative activities and site building, our team worked on the inescapable SEO optimisation of the site’s content. This is to keep and improve the brand positioning on search engines for the industry’s keywords of reference, with precise specifications on geolocalisation and a direct focus on core services.
We realised the website with the main tracking tools for inbound marketing. Navigation is automatically tracked by the following tools we specifically set up:
- Google Analytics
- Google Tag Manager
- Pixel Facebook and Linkedin
The creative team redrew from scratch all the portraits of the characters that have always inspired Alan Advantage, presenting a new graphical layout, coherent with the style of the website.
The team redesigned all the icons as well, in coordination with the new graphical layout.